← older |

even more sunshine

Thursday, August 19th, 2010

It’s our 3rd season working with More London producing a 2010 marketing campaign for their Free Festival. The outdoor festival runs from June to September, offering free performances in Fringe, Music, Theatre and Film at The Scoop, an outdoor amphitheatre. This magical venue is perfectly placed next to City Hall and Tower bridge, enjoying views of the Gherkin and the Tower of London.

The marketing campaign consists of one general poster introducing the festival, followed by a series of different posters – one per month – advertising Fringe, Music, Theatre and Film. This year our concept focused on celebrating the four themes through different characters – their expressions, clothing and personality representing the atmosphere of the performance. The campaign had to work hard to catch the attention of busy office workers and tourists, informing them of what’s on at the venue at-a-glance. If you’ve been following our blog, you’ll already know photographer David Oxberry shot the models in situ at The Scoop in chilly April (see ‘More Sunshine’ post from April 9th).

The Free Festival will go out with a bang in September – showing classic, cult and contemporary Films throughout the month. Details on screenings and showtimes can be found here.

Straight to the heart of business

Wednesday, August 18th, 2010

Just delivered: The new City University Cass MBA brochure. Designed for higher impact, the aim was to challenge and motivate a prospective professional to act, and take an MBA to further their career. The copywriting has evolved from a passive commentary, to a harder-hitting, confident voice. Much of the photography is London-focused, highlighting the capital location, while the style is decidedly more active – reflecting the fast-paced nature of the one-year MBA programme.

Conference of Drama Schools Guide

Tuesday, August 17th, 2010

We have been working with the Conference of Drama Schools (CDS) to produce their annual Guide to Professional Training in Drama and Technical Theatre.

Founded in 1969, the CDS comprises the UK’s top 22 drama schools. Graduates of CDS courses are currently working on stage, in front of the camera and behind the scenes in theatres and studios across the UK.

With increasing numbers of young people looking towards Drama as a career, the CDS was aware that many found it hard to find the information they needed to inform their choices. They approached Hudson Fuggle with an interesting brief and clear objectives; to make it easier to for prospective students to understand the range of courses on offer, and to communicate the role of CDS in setting and maintaining the highest standards within the drama sector.

Our work focused on literally putting the 22 member schools and their students in the spotlight. We used a bold and striking style balanced with a clear structure and pace to the Guide. We re-structured the publication into a step-by-step format which guides the applicant through the decision-making process to get onto a course.

Throughout the project, we worked closely with each of the 22 schools to collate, write and edit content to fit with the new structure of the Guide. This allowed each school their own distinct voice yet ensured a consistency of message. The final guide allows the personalities of each institution to shine, whilst being framed by the work of the CDS.

Keeping up the good work

Wednesday, July 28th, 2010

We have recently produced ‘A BID for Renewal’ for Team London Bridge, the Business Improvement District working in the London Bridge area. As Team London Bridge are approaching re-election after a five year term, our brief was to showcase the improvements they have made to the area as well as outline their plans for the future.

Photographer, David Oxberry was commissioned to document the major projects funded by the BID as well as highlight the people behind them. We also worked with illustrator Sarah Gooch to create a snapshot of the proposed Team London Bridge projects for the next five years.

‘A BID for Renewal’ was launched last week at Team London Bridge’s AGM at City Hall, where it received a rapturous welcome. Fingers crossed for another BID proposal document in five years time…

Please take a few minutes and to see for yourself, what the London Bridge community thinks of the improvements implemented by Team London Bridge in this short film.

Team London Bridge from David Ferrone on Vimeo.

Anyone for Afro Cuban Rumba?…

Thursday, July 8th, 2010

We have been working with Morley College on their print collateral since 2002, and have recently just completed designing this years set of brochures.

Morley College is an adult learning institution based in Waterloo, and offers a huge selection of weird and wonderful courses from Ballroom Dancing through to Reading a Medieval Manuscript. This years theme is based on lifestyles and aims to encourage people to take up a course after work, rather than their daily mundane journey home. It is a great way to brush up on your language skills before you go on holiday, or even to create that stone gargoyle you’ve always wanted.

Yes… Morley really has something for everyone.