hudsonfuggle blog

We are delighted to be able to announce that our client, Team London Bridge, has been re-elected for another five-year term.

Five years ago, businesses within the London Bridge-Tower Bridge area voted to create a Business Improvement District and pay annual contributions towards a fund used for services, projects and events that benefit businesses and employees located in the London Bridge area.

Over this time we have worked closely with them to raise their brand awareness within the area and particularly amongst the levy payers. Acting as brand guardians we worked on the production of key marketing promotions and publications and most recently helped the Team with their campaign for re-election.

The proposal was given a strong seal of approval with 77% of the votes cast in favour, providing a strong mandate for Team London Bridge to continue their highly valued services to 2016.

Well done to everyone involved.

It’s calendar time again at Hudsonfuggle, and it’s almost time to reveal our most ambitious workshop to date.

This year, we headed down to Whitstable to our friends at Animate & Create to get to grips with claymation. Drawing inspiration from the likes of Morph and Wallace & Gromit, we set out to capture the essence of each of our given months through hand-sculpted plasticine characters.

We began by sketching and talking through our ideas with the team of animators and then the frantic hard graft of moulding the plasticine took hold.

We paused to enjoy Whitstable’s finest fish n’ chips before jumping onto the animation rigs and bringing our characters to life. Keep an eye out for the calendars coming through in December, and watch this space to see the animations in action.

Further to a recent credentials pitch, we are pleased to announce that we will shortly be reviewing the identity and brand positioning of Morley College – one of London’s leading providers of part-time, adult education.

Morley is a great institution and has been part of the fabric of the Waterloo area for over 100 years. The college has benefited from eminent tutors and alumni who include Michael Tippet, Gustv Holst, Bridget Riley and Maggi Hambling.

Work begins of this project in October.

We have been working with the Conference of Drama Schools (CDS) to produce their annual Guide to Professional Training in Drama and Technical Theatre.

Founded in 1969, the CDS comprises the UK’s top 22 drama schools. Graduates of CDS courses are currently working on stage, in front of the camera and behind the scenes in theatres and studios across the UK.

With increasing numbers of young people looking towards Drama as a career, the CDS was aware that many found it hard to find the information they needed to inform their choices. They approached Hudson Fuggle with an interesting brief and clear objectives; to make it easier to for prospective students to understand the range of courses on offer, and to communicate the role of CDS in setting and maintaining the highest standards within the drama sector.

Our work focused on literally putting the 22 member schools and their students in the spotlight. We used a bold and striking style balanced with a clear structure and pace to the Guide. We re-structured the publication into a step-by-step format which guides the applicant through the decision-making process to get onto a course.

Throughout the project, we worked closely with each of the 22 schools to collate, write and edit content to fit with the new structure of the Guide. This allowed each school their own distinct voice yet ensured a consistency of message. The final guide allows the personalities of each institution to shine, whilst being framed by the work of the CDS.