September 25, 2015 in Work – by
We have just completed our second Prospectus and International Guide for the Royal Academy of Dance that forms part of an on-going campaign to promote the Academy's accessibility and inclusiveness.
The theme for this year's document was 'a look behind the scenes'. This involved a change in the style of photography that moved away from finished performance shots and focused more on rehearsal and lifestyle imagery. The aim was to show what life is really like at the RAD - studying, rehearsing, performing and socialising. The concept is underpinned with profiles of tutors and students who were given dedicated twitter accounts through which they could answer direct questions about the Academy from potential applicants.
The prospectus was accompanied by an International Guide that features stories from four students from different parts of the world.
Of course, the production of these large-scale documents also needs meticulous project management, scheduling and client communications if they are to succeed.
At Hudson Fuggle, we’re also happiest working behind the scenes to ensure the client’s strategic objectives are achieved, whilst managing the whole process so we deliver on time and within budget, avoiding any hassle or headaches.